Retail

Rutherford Crossing

Targeted Sub-Sectors

  • Specialty Retailers
  • Causal Dining Restaurants
  • Fast Casual Restaurants

Employment Data

Employed in Retail Trade Sector:
  • Frederick County: 3,729
  • Winchester MSA (VA Portion): 8,517
  • Winchester MSA: 8,695

Workforce

 Occupation
Retail Salespersons
Cashiers
Freight & Stock Movers, Hand
Combined Food Prep and Serving Workers
Supervisors of Food Preparation & Serving Workers
 Current  Employment* 10,468  8,521   6,003   6,553   252  
 Entry** $8.57  $7.93   $9.45   $7.93   $9.90  
 Experienced** $13.81   $9.79   $14.16   $9.42   $19.21  
 Median** $10.77   $8.74   $12.59   $8.78   $15.93  

 Industry Turnover  Rate***

10.5%  


*JobsEQ Occupation Snapshot, employment as of 4Q2016 (Frederick County Workforce Draw Area of 45 miles)
**JobsEQ Occupation Wages, wage data from BLS as of 2015 (Winchester MSA (Winchester, Frederick County, Hampshire County))
***JobsEQ Workforce Characteristics, 4 quarters ending 3Q2014 (Retail Trade Industry in the Winchester MSA)

Already Operating Here

Just a few of the shopping options available in Winchester-Frederick County, VA.

Grocery

Aldi | Costco | Farmers Markets | Foodmaxx | Fresh Market | Harvest Moon Natural Foods | Lidl | Martin's Food Market | Sharp Shopper | Shop n' Save | Target | Walmart

Large Chains

Bed,Bath & Beyond | Best Buy | Camping World | Carter's | Costco | DICK'S Sporting Goods | Five Below | Gander Mountain | Hobby Lobby | HomeGoods | Home Depot | Kohl's | Lowe's | Michaels | Party City | Petco | PetSmart | Pier One Imports | Ross | Staples | Target | TJMaxx | Walmart

Creekside Station 

LOFT | Chico's | D'vine Wines & Beer | Jos. A. Bank | Shenandoah Fine Chocolates | Solely Comfort Footware | Talbots | Wild Birds Unlimited

Apple Blossom Mall

American Eagle Outfitters | Bath & Body Works | Belk | Charlotte Russe | Finish Line | GNC | Gymboree | Hollister Co. | JCPenney | Justice | New York & Company | PacSun | Sears | The Children's Place | Victoria's Secret

Around Town 

Advance Auto Parts | AutoZone | Thrift & Vintage Stores | Gore's Fresh Meats & Deli | Lantz's Pharmacy & Gifts | Miller Ace Hardware | Miller House | Nibblins | Solenberger's True Value Hardware | Total Image & Workingman's Store | Winchester ReStore

Regional Demographic Data

Exit 313 (Apple Blossom Mall/Shenandoah University)

 
Primary - 35 Minute Drive
Secondary - 45 Minute Drive
Tertiary - 60 MInute Drive
Population 2016 312,462   452,571   1,003,367  
Projected Population 2021 339,990   490,063   1,100,788  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

70,717   105,530   288,434  
Households 2016 118,147   170,830   365,250  
Projected Households 2021 128,070   184,378   398,801  
Average Household Income $75,137   $78,305   $97,386  
Median Household Income $59,112   $60,486   $75,750  
Per Capita Income $28,707   $29,951   $35,727  
Retail Sales $4,576,869,305   $6,669,834,014   $14,162,405,231  
Retail Gap ($268,265,330)   ($211,282,803)   $2,701,246,740  
Food & Drink Sales $461,742,412   $664,846,109   $1,393,566,089  
Food & Drink Gap ($18,650,477)   $14,828,527   $367,926,486  

Local Demographic Data

Exit 307 (Kernstown Area)

 
1-Mile Radius
3-Mile Radius
5-Mile Radius
Population 2016 4,805   19,272   30,706  
Projected Population 2021 5,055   20,336   32,435  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

1,126   5,138   8,308  
Households 2016 1,870   7,069   11,393  
Projected Households 2021 1,961   7,430   11,977  
Average Household Income $69,759   $83,069   $83,799  
Median Household Income $58,110   $74,593   $71,166  
Per Capita Income $26,976   $30,452   $31,095  
Retail Sales $95,841,576  $219,900,901   $612,679,082  
Retail Gap ($30,690,887)   $66,266,813   ($147,701,857)  
Food & Drink Sales $19,194,342   $32,252,140   $56,754,727  
Food & Drink Gap ($12,504,691)   ($2,524,807)   ($8,895,143)  

Exit 313 (Apple Blossom Mall/Shenandoah University)

 
1-Mile Radius
3-Mile Radius
5-Mile Radius
Population 2016 5,001   48,730   69,639  
Projected Population 2021 5,253   50,844   73,187  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

1,135   11,586   17,799  
Households 2016 1,493   18,607   69,639  
Projected Households 2021 1,572   19,325   72,187  
Average Household Income $80,405   $70,614   $76,269  
Median Household Income $64,600   $52,984   $59,270  
Per Capita Income $28,445   $27,859   $29,312  
Retail Sales $584,005,686   $1,580,343,522   $2,013,542,842  
Retail Gap ($526,609,792)   ($944,647,541)   ($1,053,594,755)  
Food & Drink Sales $52,898,237   $155,059,726   $192,917,773  
Food & Drink Gap ($46,877,716)   ($88,562,273)   ($92,499,373)  

Intersection of Rt. 50 & Rt. 37 (Winchester Medical Center Area)

 
1-Mile Radius
3-Mile Radius
5-Mile Radius
Population 2016 2,257   31,312   57,113  
Projected Population 2021 2,332   32,682   59,755  

Education Attainment 
- Age 25+
- Associate's Degree or Higher

937   8,028   14,101  
Households 2016 855   12,308   21,866  
Projected Households 2021 877   12,791   22,784  
Average Household Income $120,489   $68,381   $73,904  
Median Household Income $78,390   $48,447   $54,955  
Per Capita Income $46,838   $28,226   $29,176  
Retail Sales $23,583,695   $224,595,865   $1,386,964,224  
Retail Gap ($14,715,085)   $56,568,750   ($81,492,541)  
Food & Drink Sales $3,274,882   $38,810,702   $142,259,805  
Food & Drink Gap ($2,421,985)   ($9,517,015)   ($81,492,541)  

Data as of February 7, 2017

Find Your Place Here.

Your Move. Our Commitment.

Frederick County
Economic Development Authority
45 E. Boscawen St.
Winchester, VA 22601

© Frederick County Economic Development Authority